A social network is a social structure made up
of a set of social actors (such as individuals or organizations), sets of
dyadic ties, and other social interactions between actors. The social network
perspective provides a set of methods for analyzing the structure of whole
social entities as well as a variety of theories explaining the patterns observed
in these structures. The study of these structures uses social network analysis
to identify local and global patterns, locate influential entities, and examine
network dynamics.
Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is also a significant target area for marketers seeking to engage users.
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